Ok so a few people have been asking me what the hell do you do...you’ve quit your job and spent your life savings on what exactly?
Ok so to put the record straight, technically I’ve started a design & merchandising company, well by virtue of the fact that we design and sell the merchandising but for me this is not what it’s all about...what we are really about is music, South African music to be exact!!
I have the deepest love and the greatest passion for music in South Africa...and when I say music I’m talking classic contemporary South African music...Moses Molelekwa, Sipho Gumede, Caiphus Semenya, Busi Mhlongo to name just a few. These are musicians who have made and continue to make South African music, rooted in South Africa with South African rhythms and South African sounds. Music that has told South African stories about South African people.
When I look around there is little to no evidence, other than in their music, that these musicians. These musicians have contributed richly to our musical heritage. For reasons I fail to understand South African people have not taken it upon themselves keep the music alive. So here I am, my humble little self, taking on the task in my own small little way. We want to create work that can be sold to those who share the same passion we have for music. This is the basis of what we do it's in our mission...“Through design we want to capture the memory of South African Music legends, remember their brilliance, celebrate their talent and pay tribute to the contribution they made to our musical heritage”
As for the design side of things, well I’ve always thought of myself as a creative person despite the fact that I can neither draw or design, I’ve left that to very capable team…my job is to inspire the idea, harness it and bring it to life. When it comes to the designs our philosophy says it all…”To achieve the visual equivalent of the chord change that makes the hairs on the back of your neck stand up” ambitious I know, but so were the Wright Brothers and they managed to make it work!
The merchandising, well it just seemed like the right fit for the industry and something yet to be explored in South Africa at least not at the levels I want to try and explore it.
I work with a fantastically talented team of designers who share my philosophy and mission, and together we look to change the way South Africans see South African music.
It’s perhaps not ground breaking like Google or Microsoft but it’s grounded in something I am passionate about and so for me it’s my baby and I love it!
This is Thuli signing out...